🔗 Share this article

To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a temporary store stocked with exclusive merchandise. Fans can look forward to products like stationery, plushes, and artwork all drawing from the museum's aesthetic. The big draw, however, will be a specially made Pikachu card, given as a gift with purchase for the pop-up. This shop will operate from the physical location and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with beautiful illustrations depicting creatures in their wild environments. The concept is what a Pokémon Professor could produce after adventurers submit their data, alternatively what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of birds. A key appeal stems from the book's scholarly treatment, treating Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in ecology and behavioral science.

Why This Promo Card Stand Out

The company regularly for The Pokémon Company special edition cards for big events and brand collaborations. A lot of these collector items typically highlight the famous mouse Pokémon who serves as the franchise mascot. What distinguishes this latest museum card is its distinctly bigger dimensions. Although exact measurements have not been publicly disclosed, its distribution is guaranteed to be highly restricted, and customers limited to only a single card per purchase.

Curbing Reseller Interest

According to an official announcement, some of the pop-up items will also be sold outside the museum walls. However, broader availability will only be specific stores within the United Kingdom. Critically, fans cannot purchase this promo via the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have a difficult time stockpiling large numbers this time around. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit headed to the Windy City in the coming months.

"Every penny from purchases from the museum store and its online store, which covers Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers dedicated to scientific inquiry to discover answers to the global ecological crisis," it says.